Disney.com

14 Countries

Disney.com launched in 14 countries within six months

6 Months

Time taken to complete the global rollout

100%

Compliance with local laws and content regulations

Expanding Disney.com to a Global Audience

Disney.com was originally a single-country application built primarily for the U.S. market. As Disney expanded its global reach, it faced unique challenges in managing a unified online presence. Synctree was selected to work exclusively with Disney's product team to execute this massive project, taking Disney.com from a U.S.-centric platform to a global one.

Project Objectives

1. Platform Consolidation:

   • Migrate all country-specific websites into a single global platform.

2. Internationalization Beyond Translation:

   • Develop systems capable of handling localized content, language sensitivities, and editorial controls.

3. Legal and Compliance Frameworks:

   • Ensure compliance with international copyright laws and content release rules.

4. Dynamic Age Restriction Mechanisms:

   • Implement systems to adapt content based on local age restrictions.

Solution

Technology Architecture

• Custom System Development: Synctree built custom tools to manage localized content, sensitive language filters, and editorial preferences unique to each region.

• Legal and Compliance Frameworks: Systems were designed to manage complex copyright and release rules on a country-by-country basis.

Execution and Implementation

• Platform Consolidation and Migration: Synctree consolidated fragmented platforms into one global solution, optimizing operations and streamlining content management.

• Dynamic Age Restriction Mechanisms: Developed a system to adapt content access based on age restrictions in different countries.

Results and Impact

• Successful Launch Across 14 Countries: Disney.com was launched in 14 countries within six months, consolidating all country-specific websites into a unified platform.

• Compliance with Local Laws: Synctree’s systems ensured adherence to local copyright laws, release rules, and age restrictions.

• Scalable and Flexible Platform: Provided Disney with a scalable platform capable of handling future expansions and evolving content requirements.

Setting a New Standard for Global Digital Platforms

Synctree's collaboration with Disney was a pivotal factor in the successful global rollout of Disney.com. By consolidating country-specific websites into a unified platform, Synctree not only optimized Disney's operations but also ensured compliance with diverse international laws and content regulations. The project was completed within an ambitious six-month timeline, launching in 14 countries and setting a new standard for global digital platforms. Synctree's innovative solutions and agile methodologies were instrumental in overcoming the complex challenges of internationalization, legal compliance, and content management, earning recognition and accolades within Disney for the project's success.