Boost

Bridging the Gap in E-commerce with Boost

In the fast-paced digital economy, the gap between consumer interest and purchase completion can significantly impact sales. Recognizing this challenge, Boost set out to streamline the purchasing process by enabling consumers to buy products directly through smart #hashtags, eliminating the need for traditional websites, apps, or lengthy checkout processes.

To realize this innovative vision, Boost partnered with Synctree, a renowned technology consulting firm known for delivering cutting-edge, high-performance solutions. Synctree was entrusted with not only designing and developing Boost’s technology stack but also providing crucial support in securing their pre-series A funding round, equipping Boost with the necessary resources to scale effectively.

Product Hunt Feature

Boost was featured on Product Hunt in 2016 and received 362 upvotes in a single day, demonstrating strong market interest and validating the platform’s innovative approach to e-commerce.

This is big! It looks so simple from the outside but I imagine lot of stuff going on in the background. Most user-centered approach to e-commerce so far. Congrats!

Tamás Kocsis

Project Objectives

1. Simplify the Purchase Process:

   • Develop a platform enabling consumers to purchase products directly through #hashtags, minimizing transaction steps.

2. Seamless Integration with E-commerce Systems:

   • Create custom plugins for popular e-commerce platforms like Shopify and Magento to facilitate easy adoption of Boost’s technology.

3. Cross-Platform and OS-Agnostic Functionality:

   • Ensure the platform works consistently across various devices and operating systems.

4. Leverage AWS for Scalability:

   • Use AWS as the backend infrastructure to handle the platform’s global reach and scalability needs.

5. Pre-Series A Funding Support:

   • Assist Boost in securing their pre-series A funding round to provide the financial backing necessary for growth and expansion.

Technologies

NodeJS

AWS

Shopify

Magento

The Challenge

Boost faced several significant challenges in bringing their innovative e-commerce platform to life:

1. Complex Purchase Process:

   • Simplifying the purchase process to allow consumers to buy products directly through #hashtags without needing to visit websites or complete lengthy checkouts.

2. Integration with Existing E-commerce Systems:

   • Developing custom plugins for popular e-commerce platforms like Shopify and Magento to ensure seamless integration and easy adoption of Boost’s technology.

3. Cross-Platform Compatibility:

   • Ensuring the platform worked consistently across various devices and operating systems to provide a seamless user experience.

4. Scalability:

   • Building a backend infrastructure capable of handling global reach and rapid growth, leveraging AWS for its scalability and reliability.

5. Funding and Resources:

   • Securing pre-series A funding to provide the financial resources necessary for development, scaling, and market expansion.

Solution

Technology Architecture

• Backend Development: Synctree engineered the Boost platform using NodeJS, a robust framework well-suited for the rapid and high-volume demands of e-commerce. AWS was selected as the backend infrastructure to ensure the platform's global scalability, providing the reliability and performance essential for real-time transactions.

• Custom E-commerce Plugins: To seamlessly integrate Boost’s technology with existing e-commerce systems, Synctree developed custom plugins for Shopify and Magento. These plugins enabled businesses to swiftly and effortlessly implement Boost’s smart #hashtag technology within their existing online stores.

• Smart #Hashtags: The platform’s core innovation—smart #hashtags—was meticulously designed to be OS-agnostic and cross-platform, empowering users to purchase products directly through social media, websites, or text messages, wherever they encountered the hashtag.

Execution and Implementation

• Platform Development: Adopting an agile development process, Synctree ensured the Boost platform was built, tested, and iterated upon quickly, enabling rapid feature deployment and problem-solving.

• Security and Compliance: With security being paramount, Synctree implemented robust protocols, including encrypted transactions and compliance with industry standards, to safeguard user data and transaction integrity.

• Launch and Post-Launch Support: Boost’s platform launch was a success, garnering significant attention, including being featured on Product Hunt, where it received 362 upvotes in a single day in 2016. Synctree provided ongoing support, ensuring the platform’s stability and responsiveness to user needs.

• Funding Assistance: Synctree played a pivotal role in Boost’s pre-series A funding round, helping to secure the financial resources needed for further development and market expansion. This funding was crucial in allowing Boost to scale operations and enhance its technology offering.

Boost's innovative platform enables seamless purchases through smart #hashtags.

Results and Impact

• Seamless User Experience: Boost’s platform significantly reduced the distance to purchase, enabling users to buy products directly from the social media platforms and other digital spaces they already use, without needing to visit external websites or complete complex checkouts.

• Increased Conversion Rates: By enabling purchases directly through smart #hashtags, Boost helped businesses capture sales at the moment of interest, boosting conversion rates and overall sales.

• Scalability and Flexibility: The AWS-backed infrastructure allowed Boost to handle rapid growth and global reach, while the custom plugins ensured seamless integration with existing e-commerce setups.

• Successful Funding Round: Synctree’s assistance in Boost’s pre-series A funding round provided the financial backing necessary for the company to scale its operations, further develop its technology, and expand its market presence.

• Industry Recognition: The success of Boost’s launch, particularly its strong reception on Product Hunt, highlighted the platform’s innovative approach and the market’s readiness for a seamless, hashtag-driven shopping experience.

Simplifying Purchases with Smart #Hashtags

Through its strategic partnership with Synctree, Boost successfully launched an innovative e-commerce platform that simplifies the purchasing process and meets consumers where they already are—on social media and other digital platforms. Synctree’s role extended beyond technology development to include critical support in securing funding, positioning Boost for long-term success. This case study underscores Synctree’s ability to deliver comprehensive solutions that drive business growth, from concept development to execution and funding.