P.volve

6 months

Project timeline from start to completion

React Native

Technology used for mobile app development

Contentful

CMS selected for its adaptability and support for complex content needs

Re-architecting P.volve's Digital Infrastructure

P.volve, a leading health and fitness platform, required a more flexible and scalable digital infrastructure to support its growing customer base. Synctree was engaged to re-architect the platform and migrate it from the proprietary system, Platform Purple. The goal was to enhance user experience and provide a robust foundation for future growth.

Project Objectives

1. Re-architect the Digital Infrastructure:

   • Transition from Platform Purple to a more adaptable and scalable system using Contentful as the new CMS.

2. Develop a New Mobile Application:

   • Create a React-based mobile application to provide users with easy access to P.volve's workout videos and fitness programs.

3. Integrate Personalized Radio Stations:

   • Implement a custom integration with Last.fm to allow users to merge workout videos with personalized radio stations.

4. Enhance User Experience:

   • Focus on delivering a seamless and engaging user experience across all digital touchpoints.

P.volve mobile app

Solution

Technology Architecture

• Backend Development: Synctree utilized Serverless NodeJS to build a scalable backend infrastructure, ensuring high performance and reliability.

• CMS Integration: Contentful was selected as the CMS due to its adaptability and ability to support complex content needs. Custom models were built within Contentful to meet P.volve's unique requirements.

• Mobile Application Development: A new React Native mobile application was developed, providing users with easy access to workout videos and fitness programs.

• Custom Integration: A custom integration with Last.fm was implemented, allowing users to merge workout videos with personalized radio stations, enhancing the overall user experience.

  P.volve mobile app

Execution and Implementation

• Agile Development Process: Synctree adopted an agile development process, ensuring rapid feature deployment and problem-solving.

• Security and Compliance: Robust security protocols were implemented to safeguard user data and ensure compliance with industry standards.

• Launch and Post-Launch Support: Synctree provided ongoing support, ensuring the platform’s stability and responsiveness to user needs.

P.volve's new platform enhances user experience and supports growth.

Results and Impact

• Enhanced User Experience: The new platform provided a seamless and engaging user experience, allowing users to easily access workout videos and fitness programs.

• Scalability and Flexibility: The re-architected infrastructure allowed P.volve to handle rapid growth and adapt to changing market demands.

• Successful Integration: The custom integration with Last.fm enriched the user experience, providing personalized and engaging workout sessions.

• Industry Recognition: The successful launch of the new platform positioned P.volve as a leader in the health and fitness industry, ready to meet the needs of its expanding audience.

The re-architected platform has transformed our digital presence, providing a seamless and engaging user experience that supports our growth and innovation.

Julie Cartwright

President at P.volve

Enhancing User Experience and Growth

Through its strategic partnership with Synctree, P.volve successfully re-architected its digital infrastructure and launched a new mobile application that enhances user experience and supports future growth. Synctree’s expertise in technology development and integration was instrumental in delivering a comprehensive solution that drives business success.